
Do Kids Need a Multivitamin? A Parent’s Guide to Closing Nutritional Gaps
The dreaded “broccoli standoff” in your kitchen. Sound familiar? We hope every day is broccoli raining down from every parent’s child’s mouth. But between packed lunches from school and days spent chasing soccer balls, chances are your child’s diet looks more like “chicken nuggets and prayer.”
So you find yourself asking Do kids really need a multivitamin?
Think of multivitamins like training wheels. They don’t replace having a healthy diet, but they do keep your kids in the game when they accidentally devour all the sugar in your pantry. Multivitamins help ensure that on even the worst of dietary days, their bodies have what they need to take on their biggest adventures.
Hidden Nutritional Shortfalls in Kids
Kids aren’t small adults… their bodies are building themselves every minute of the day. Building up bone density, getting enough nutrients to promote neural development for learning new things… ask any Mom and she’ll tell you about the laundry list of vitamins their kids' bodies require.
Limited Eating Habits Aren’t Always Just Behavioral
Kids can be picky eaters for a reason. By excluding entire food groups, your child might not be getting enough of certain “micro-nutrients.” Not eating red meat? They may be low in B12. No citrus? Maybe they’re running low on Vitamin C. Prolonged deficiencies build up over time leading to:
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Less energy.
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More “school-yard sniffles.”
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Difficulty concentrating.
Four Reasons Kids Need a Daily Multivitamin
1. Immune System Defense
Did you know Vitamin C, Vitamin E, and Zinc help strengthen your child’s immune system? With all those germs running around at school, your kid's body’s respiratory defense needs all the help it can get! Look for a multivitamin that has a full serving of each of these nutrients to prime your kid's body for takeoff.
2. “Ahh, School Brain”
B vitamins are responsible for converting food into energy. And when we say energy, we don’t just mean pedal to the metal. B vitamins (specifically B6, B12, Biotin, and Pantothenic Acid) help children’s brains turn the food they eat into glucose, giving them energy to pay attention in class.
3. The “Bone Bank”
Remember when we said children’s bodies are building themselves? Bones don’t fully harden until your child is well into their teenage years. Helping kids build up their “Bone Bank” early on is critical. Look for multivitamins with Vitamin D! It allows for easier absorption of calcium in the body. Take note of D3 as it is the most bio-available form of Vitamin D.
4. Nervous System Support
Running, jumping, learning new vocabulary words, greeting their friends, and riding the emotional roller coaster that is elementary school require a lot of work from your child’s nerves. Support healthy nerve function and signal transmissions with nutrients like Folate and the B-vitamin family.
Why We ONLY Recommend a Gummy (and why Gummy Type Matters)
We get it, you’re wondering “Is this actually a real vitamin?” The answer: Sort of.
The reality is that many “adult” multivitamins contain synthetic binders and artificial food dyes such as Red 40 to make their vitamins more palatable. LIVS Children’s Multivitamin Gummies are different:
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We Use Fruit-Based Pectin, Not Gelatin: Most kids' vitamins use boiled animal skin/bones as a base. Yuck. LIVS gummies are made from fruit-based pectin—having numerous benefits including being 100% vegan, easier on children’s stomachs, and won’t get caught in their teeth!
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No Sketchy Dye Chemicals: We use Black Carrot and Beta Carotene to make our gummies their fun colors.
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It Tastes Like a “Treat”: Ok, we don’t ACTUALLY recommend you let them eat candy for vitamins. But if it tastes like a Strawberry or Orange treat, you won’t have to remind them to take it… they will remind you.
The Parent’s “Livelihood” Quick Tips Cheat Sheet
Morning Time Rituals
Multivitamin + Breakfast: Place the bottle next to their cereal box. Nutrients like A and D are “fat-soluble,” meaning they’re better absorbed when taken with a healthy fat like milk or yogurt.
Growing Kids Need Support
MultiVitamin + Calcium + Vitamin D: Kids grow so fast! Their eating habits may not always include enough dairy. Taking LIVS Calcium + Vitamin D alongside their multivitamin helps ensure they’re forming strong bones and teeth.
And for Extra Energy
MultiVitamin + Iron Plus: Does your kid come home from school and take a nap? Do they turn down meat at dinner? They may need an iron boost. LIVS Iron Plus is engineered specifically for pediatric needs. (Consult with your Pediatrician first.)
Note: Consistency is key! Multivitamins don’t work if your child takes them for a month then stops. Nutrient stores build up over time. Expect to see results after 30-60 days of regular daily use.
FAQs
Q: My kids love these! Can they take more than two?
A: Multivitamins aren’t candy, even if they taste like it. Avoid giving more than the serving size listed on the bottle. Too many at once could upset their stomach or cause over-supplementation.
Q: My child has a food allergy, are these safe?
A: LIVS Children’s Multivitamin Gummies are Gluten-Free and Non-GMO. Additionally, because they do not use animal-derived gelatin, they’re safe for many kids with common allergies.
Q: These are for kids right? My toddler is almost a teen, can he still take them?
A: While our Children’s Multivitamins are safe for older kids, they don’t contain as high of nutrient percentages as our Adult Multivitamins. Consider upgrading once your little ones become teenagers.
Stop Fighting the Veggie Battle
Parenting is hard enough. Let us take “closing nutritional gaps” off your list of things to stress about. Give your kids what they NEED in a gummy they’ll LOVE.





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